agnes scott college - annual fund (nat'l award winner)
Multi-piece alumni annual fund direct-mail campaign for client Agnes Scott College. Project included 5-piece set each, self-mailer brochure (with detachable, returnable envelope) and corresponding follow-up postcard. The focus was one message aimed at a wide spectrum of alumni age groups (for this college with a long history) and utilized a montage of period images of the target group when they were students at the college. The gate-fold brochure self-mailer had four panels that open down, last two panels include questionnaire, fold over, seal via glue strip to form business reply envelope for fundraising (7x5, folded). This set mirrored the postcards in design used for follow-up contact to donors. This project won a CASE III 2005 Advancement Award of Excellence for Educational Fundraising and proved to far exceed expectations in successful alumni fundraising making it one of the college's most successful ever campaigns. (Click on first image for thumbnail easier viewing of this project's pieces.)