rediscover cheltenham mall campaign
Cheltenham Mall, in Philadelphia, reopened after considerable improvements, new merchants and brands. A VIP event planned to reintroduce Cheltenham to Philadelphia's leaders included this invitation and save-the-date, but also considerable coordinated advertising, signage, city banners and marketing targeting shoppers. The butterfly motif and this image of the woman draped in [Target] red (since Target was one of the featured new stores in the complex) was used consistently throughout our campaign. (Click on first image for a slideshow to more easily view large images as thumbnails.)