gallery at sd - it’s christmastime! newspaper insert
The "It’s Christmastime!" 16-page tabloid was distributed as an insert for a local newspaper in Atlanta ("On Common Ground") during the holiday season. This unusual insert project was edited by my client, general manager Tene' Gallemore of The Gallery at South DeKalb. I designed the publication, executed copy and line editing and wrote and researched the running sidebar article on the origin of various holiday traditions, "Did You Know This About the Holidays?" beginning on page 3. For her part, Tene', as editor, strategically organized the editorial content with an intuitive direction to tell authentic stories that accomplish the goal of drawing interest in the mall. Tene' managed photo shoots, assigned stories and wrote one feature, herself. The articles play well and dive deeper into the heart of the mall's personal stories than merely a hard sales piece. It was, editorially-speaking, a stand-alone publication — that included a 4-page centerfold pull-out gift guide — threading unique and timely feature stories of great interest, even one that queried various mall merchants on their opinions of then new President-Elect Obama's historic upcoming first term. On Common Ground delivers to the doors of residents in DeKalb, Fulton, Gwinnett, Rockdale and Henry counties. (Click on main image to view more easily. Click on the button on the bottom to view the full PDF.)