Key Highlights
• Wrote LinkedIn articles to support marketing efforts for Emory programs.
• Published an article each semester to coincide with enrollment promotions.
• Outcomes showed increased student interest and enrollment.
I write articles to support the marketing efforts of my department at Emory, promoting the adult education programs I teach. These articles highlight my perspective on what my current students are working on in the program. I publish at least one LinkedIn article per semester, timed to coincide with enrollment promotions and the information webinars I co-present. Analytics for these articles show effective exposure to target audiences. I write these articles to support the marketing efforts of my department at Emory to promote the programs I teach. My focus is to write from my point-of-view of what my present students are working on at the moment in the program.