Creative (marketing, website) briefs

I use creative briefs (as well as marketing briefs, site specifications, project outlines, proposals, plans, etc.) for every project. I cannot include in my portfolio samples of these types of planning material from actual client work since they contain confidential information. However, I teach my students how to develop these essential tools, and I use examples to illustrate their format. The sample briefs included here are teaching instruments I developed for educational purposes, featuring faux clients.

Key Highlights

• Developed effective creative briefs, marketing briefs, site specs, project outlines, proposals, and plans.

• Taught students across disciplines to create these essential project management tools.

• Demonstrated how well-prepared briefs improve planning and project outcomes.

View sample briefs

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