Client: Emory University Continuing Education (ECE), 2022
Challenge: Transforming the student learning experience within the Canvas LMS to create engaging, student-centric course designs.
Approach: This case study focuses on the ECE Digital Marketing: Build and Launch Better Multichannel Campaigns Certificate program.
• Leveraged web programming to customize LMS pages.
• Designed a balanced, innovative program accommodating various learning styles.
• Developed comprehensive learning goals and outcomes.
• Created a dynamic, interactive online interface.
• Conducted thorough testing for accessibility and usability.
Outcomes:
• University-wide recognition and potential adoption of custom design.
• High enrollment and positive word-of-mouth.
• Consistent student feedback on engagement and retention.
• Significant student career advancements and quality project work.
• 100% graduation rate with high grades in winter 2024 term.
Testimonial
“Bluntly, I have never taken instruction from a better trainer than Mary Zimnik. It is so very rare to find the combination of talents that Mary possesses. She designs intuitive trainings, delivers them with finesse, and her ability to communicate to all levels of skill is unmatched. Her training inspired me not only to continue to take classes, but to completely change my career. I highly recommend Mary Zimnik." — Davis Kirby, Leader with roles in Talent Development, Sales Training, Instructional Design, and LMS Management

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