Key Highlights
• Achieved record numbers of downloads and application submissions through an optimized strategy.
• Surpassed enrollment goals, driving higher program visibility and attracting diverse student demographics.
• Success of this approach led to the decision to produce the viewbook for direct mail marketing.
Client: Emory Law School, 2015
Project: Emory Law Viewbook
Challenge: Emory Law needed a budget-friendly yet impressive marketing tool to drive recruitment. Traditional methods were not feasible due to budget constraints.
Approach:
• Developed a 60-page interactive PDF viewbook with dramatic images and an application form.
• Recommended a virtual campus visit experience, including live advisor meetings via GoToMeeting.
Outcomes:
• Achieved record downloads and application submissions.
• Successfully met and exceeded enrollment goals.
• Inspired the decision to print the viewbook for direct mail marketing.
Testimonial
"Mary is great to work with on projects. She is inventive and great with developing creative concepts that ring true and stand out. She is organized and takes the time to understand your project's scope so she can present you with ideas that exceed your objectives." — Wendy Cromwell, (then) associate director of publications and editor of Emory Lawyer
