Key Highlights
• Boosted mall traffic dramatically, setting record numbers for both the reopening and holiday season.
• Drew a more diverse customer base, increasing reach across multiple city sectors.
• Spring, summer, and fall campaigns exceeded goals, immediately impacting mall traffic and engagement.
Client: Cheltenham Mall in Philadelphia, 2013
Challenge: Post-renovation, Cheltenham Mall needed to boost traffic and attract diverse customer segments.
Approach: Developed over 100 projects to support the rebrand, combining digital and traditional outreach, seasonal campaigns, and a VIP event.
Outcomes: Significant increases in mall traffic, customer diversity, and successful seasonal campaigns. The striking 'Red Woman' environmental design was particularly impactful.
