Key Highlights
• Established the brand identity for Lime Green Vinyl, including a comprehensive style guide.
• Developed a three-phase, multi-year website plan to support long-term growth.
• Created a phased e-commerce strategy, introducing sustainable income streams aligned with brand objectives.
Client: Lime Green Vinyl, 2021
Challenge: Transforming a great idea into a tangible business plan.
Approach:
1. Created a project brief to outline the business's background, purpose, and differentiator.
2. Developed the brand identity and secured the necessary business details.
3. Designed a three-phase, multi-year website development plan.
4. Devised a multi-phase eCommerce strategy for sustainable income streams.
Outcomes:
• Established the Lime Green Vinyl brand and style guide.
• Launched phase one of the website on schedule.
• Implemented marketing and eCommerce plans for long-term growth.
• Launched phase one of the website on schedule.
• Implemented marketing and eCommerce plans for long-term growth.
