Excerpt of my quote:
"When I redesigned our digital marketing certificate to be more advanced, innovative, and competitive—all online—one of my key challenges was balancing pedagogical effectiveness with budget constraints. The transformation of marketing, influenced by the digital age, goes beyond adopting new technology; it involves understanding how marketing philosophy itself has evolved. This was a crucial element in meeting the needs of a diverse student body."
Excerpt of my quote:
"With my update, students developed a brand for a real-world client, including the logo, brand content, and a finished style guide. They progressed through learning modules that emulated the workflow of a real graphic design project, from concept to digital and print production-ready. Their final assignments included versions of the logo, final brand content assets, and a completed graphic identity style guide."
Excerpt of my quote:
"Storytelling is at the heart of my instructional design, woven into nearly every aspect of the 85 courses and 31 workshops I've developed over the past 20 years. Since we are wired from birth to seek out stories, I encourage my design and marketing students to infuse storytelling into their work beyond the classroom, making it a deliberate and central theme."
Excerpt of my quote:
"Experiential Learning – In this model, the program first builds a foundation of theoretical knowledge, best practices, and innovative concepts. Students then apply their knowledge to a capstone practicum involving a real client and a live project. This daunting and exciting approach allows students to incorporate their learning concepts and tailor their practice styles. The outcomes are consistently extraordinary."
Excerpt of my quote:
"Online learning requires shorter sessions. Students can effectively engage online for about half the duration of an in-person class. A three-hour in-person class should be condensed to about one-and-a-half hours online ... I provide diverse content and methods. Live lectures are supplemented with recorded videos, written materials, and PDFs of presentations to cater to different learning preferences."
Excerpt of my quote:
"I hope the course broadened their ideas of what they could do and where they can go. I hope through the process, it gives them a chance to think bigger than they had when they enrolled. I find learning does this. The process of learning and growing does this. There’s this sort of blossoming that happens."
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