Key Highlights
• Contributed expertise as an educator and SME in design, marketing, and e-learning for published articles on educational technology and digital marketing best practices.
• Contributions often provided foundational insights, including articles such as How Do You Balance Pedagogical Effectiveness With Budget Constraints in Educational Technology Projects?
• Supported thought leadership and shared current trends within the fields of instructional design and digital marketing.
Excerpt of my quote:
"My certificate program at Emory University Continuing Education is fully online. The "Digital Marketing: Build and Launch Better Multichannel Campaigns" program upon registration validates that enrolling students have online access to our technology interface. But life is never that simple. My students come from a broad spectrum of adult learners with their own complex lives. For instance, I have one student now who has completed the nine weeks of live and self-study track courses and is ready to enter her three-week capstone practicum. She is a busy single mom, and her computer just broke down. I already have in place resources where she can go to a physical location on our campus or elsewhere in her location to use a computer in a safe place. I have in place alternative ways my students can seamlessly participate in the program, despite the tech access hurdles that are a reality in our lives."
Excerpt of my quote:
"My core strategy for myself and my clients is to always start with a strong marketing brief for every campaign (or for always-on marketing). A strong brief helps drive focus to hold together content marketing into a cohesive direction across channels - online and offline. The brief has to be effective and specific to this campaign in this market for these audience segments. It has to define the marketing goal, multichannel strategy, and how that best utilizes content to deliver messages to target audiences in a flow that works cohesively across a series of touchpoints leading them to the conversion that supports your objective[s]."
Excerpt of my quote:
"When I redesigned our digital marketing certificate to be more advanced, innovative, and competitive—all online—one of my key challenges was balancing pedagogical effectiveness with budget constraints. The transformation of marketing, influenced by the digital age, goes beyond adopting new technology; it involves understanding how marketing philosophy itself has evolved. This was a crucial element in meeting the needs of a diverse student body."
Excerpt of my quote:
"With my update, students developed a brand for a real-world client, including the logo, brand content, and a finished style guide. They progressed through learning modules that emulated the workflow of a real graphic design project, from concept to digital and print production-ready. Their final assignments included versions of the logo, final brand content assets, and a completed graphic identity style guide."
Excerpt of my quote:
"Storytelling is at the heart of my instructional design, woven into nearly every aspect of the 85 courses and 31 workshops I've developed over the past 20 years. Since we are wired from birth to seek out stories, I encourage my design and marketing students to infuse storytelling into their work beyond the classroom, making it a deliberate and central theme."
Excerpt of my quote:
"Experiential Learning – In this model, the program first builds a foundation of theoretical knowledge, best practices, and innovative concepts. Students then apply their knowledge to a capstone practicum involving a real client and a live project. This daunting and exciting approach allows students to incorporate their learning concepts and tailor their practice styles. The outcomes are consistently extraordinary."
Excerpt of my quote:
"Online learning requires shorter sessions. Students can effectively engage online for about half the duration of an in-person class. A three-hour in-person class should be condensed to about one-and-a-half hours online ... I provide diverse content and methods. Live lectures are supplemented with recorded videos, written materials, and PDFs of presentations to cater to different learning preferences."
Excerpt of my quote:
"I hope the course broadened their ideas of what they could do and where they can go. I hope through the process, it gives them a chance to think bigger than they had when they enrolled. I find learning does this. The process of learning and growing does this. There’s this sort of blossoming that happens."
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