Key Highlights
• Created a bonus mini-course for Emory’s Digital Marketing Certificate program, designed to guide students in building or updating their marketing portfolios using their program case studies and projects.
• Custom-coded for seamless integration with the program’s primary interface, delivering an engaging user experience and strong student response.
• The unique design of this mini-course is under consideration as a model for other e-learning programs across the university.
I serve as the instructor, subject matter expert, instructional designer, and curriculum developer for the Digital Marketing: Build and Launch Better Multichannel Campaigns Certificate program. As with the sample mini-course above, I hand-coded the interface to deliver a custom hybrid online learning experience in Emory's Canvas LMS.
Case Study: Breaking the Cookie-Cutter Design in eLearning Interfaces
Client: Emory University Continuing Education (ECE), 2022
Challenge: Transforming the student learning experience within the Canvas Instructure LMS to create engaging, student-centric course designs.
Approach: This case study focuses on the ECE Digital Marketing: Build and Launch Better Multichannel Campaigns Certificate program.
• Leveraged web programming to customize LMS pages.
• Designed a balanced, innovative program accommodating various learning styles.
• Developed comprehensive learning goals and outcomes.
• Created a dynamic, interactive online interface.
• Conducted thorough testing for accessibility and usability.
• Designed a balanced, innovative program accommodating various learning styles.
• Developed comprehensive learning goals and outcomes.
• Created a dynamic, interactive online interface.
• Conducted thorough testing for accessibility and usability.
Outcomes:
• University-wide recognition and potential adoption of custom design.
• High enrollment and positive word-of-mouth.
• Consistent student feedback on engagement and retention.
• Significant student career advancements and quality project work.
• 100% graduation rate with high grades in winter 2024 term.
• High enrollment and positive word-of-mouth.
• Consistent student feedback on engagement and retention.
• Significant student career advancements and quality project work.
• 100% graduation rate with high grades in winter 2024 term.
