Key Highlights
• Designed publications including an alumnae directory, managing print and fulfillment.
• Created a best-selling, two-book project on college founders' histories for the bicentennial celebration.
• Edited and designed a weekly newsletter to foster campus connections and centralize communications.
Alumnae directory book
I designed the Agnes Scott College Alumnae Directory, handling both the exterior cover and the interior text-based listings. My responsibilities also included managing print and fulfillment. The images show the final cover design, featuring a spiral staircase, and the interior title page. I also show earlier design treatments I presented for the cover.
The Story of Agnes Scott, 1799-1877
This project involved designing two paperback books for Agnes Scott College as part of the bicentennial celebration of the birth of the founder's mother and college namesake. The images shown are for the story of the founder's mother, with the second book covering the story of the founder.
These books were widely used for alumna relations, student and donor recruitment, and were also sold in the campus bookstore, requiring several reprints due to high demand.
The project involved collaborating with several subject matter experts (SMEs) within the campus community. Alumna and great-great-granddaughter Betty Pope Scott Noble wrote the main narrative, while history professor Michael Brown contributed the section on the Scots-Irish. The college president wrote an introduction, two professors helped edit for content, and I wrote the college background. A team of historians from various campus departments fact-checked and reviewed the primary research.
The college archivist and I gathered raw textiles and historical images for the editorial design. I also executed copy and line editing, as well as print management. The standard soft-cover book featured a heavy cover weight with gloss varnish and included a fly sheet inside the cover, which showcased the new college logo our team developed during a recent rebrand.
Campus Connection
Between 1996-1999, under my management as editor and designer, I transformed Campus Connection from a simple internal events calendar into an in-depth weekly publication targeting staff, faculty, students, and administration. This project centralized news and information, improving and fostering relationships across campus.
Campus Connection became a valuable tool for Admissions recruitment and Development fundraising through special edition compilation reprints. Serving the entire campus community, it became the voice of internal communications for the college, gaining critical popularity and effectiveness. Distributing the weekly edition on time became a welcome event, and I personally walked it around campus so I could also gather news in-person for future editions.
Maybe my best decision was to also solicit involvement from five faculty members who contributed alternate weekly columns in their fields, including filmmaking, history, economics, religion, and astronomy.
The weekly newsletter was reprinted quarterly as a full-color summary issue (seen here) for student and donor recruitment. These quarterly special editions expanded content to successfully support, communicate, and position the college’s strategic directions.
